Today, water scarcity is so prevalent that many of our desired economic, social, and environmental goals are out of reach. If we continue to treat water as a disposable, consumable resource, a global crisis is imminent. But if we seize the circular economy opportunity – and leverage technology that already exists to drive better water management and stewardship – we can not only protect our single most important shared resource, we can ensure that businesses can grow to meet the increasing demands of the world for years to come.
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