Natasha Blum
Founder & Principal Director, Research & Strategy
Blumline
Natasha is the founder and principal director of Blumline, a human-centered design & innovation studio, specializing in ethnography, foresight and participatory design. Blumline’s unique blend of creative and rigorous methodologies catalyze inspiring and inclusive solutions across design disciplines. Natasha’s expertise in mobility, health and wellness, technology, and education spans physical and digital products, services, environments, brands, rituals and curricula for Fortune 500s, startups, and organizations including Volkswagen, Lincoln, Audi, HP, Siemens, Baxter, Target, Capital One, Livongo, Optum, Okta, Remind, Postmates, Arterys, Agama, and Hayes Valley Farm, a landmark civic innovation project and non-profit. Her transportation work includes autonomous and electric personal and fleet-based mobility for Lincoln, Audi, and Volkswagen, air travel for Thales and Singapore Airlines, way-finding mobility for the blind with Toyota TEMA, digital grocery and delivery for Target, and Postmates’ delivery robot. Natasha’s goal is to shift perspectives and behaviors in ambiguous landscapes like the future of health and wellness, negotiating the age of autonomy, and mindfulness in the digital age. Her team designs, consults, and teaches clients practices to kindle creativity and resilience, instill rituals for collaboration, and master the elemental tools for strategic alchemy. Curiosity, compassion and the courage to fail pave our way toward smarter, kinder, wiser futures.