Cristian Barcan joined Rabobank in September 2020 as the

sustainability officer for the North America Rural Business, Rabo AgriFinance.

Prior to Rabobank, Cristian served as a Sustainability and Feed Efficiency

Senior Advisor at Syngenta and spent 18 years at BASF as Head of Applied

Sustainability in North America, South America, and Asia Pacific for the Food,

Feed, and Beverages market segments. While at BASF, Cristian lead the

implementation of the Beef Checkoff-sponsored

More Sustainable Beef project with National Cattlemen and Beef Association

(NCBA), rolled out over 20 corporate sustainability strategies for global key

accounts, and introduced the company as a founding member of The

Sustainability Consortium and Sustainable Brands. Cristian took that experience

to Washington DC, where he created a branded

sustainability program called +Vantage Vinyl for the relevant industry in the

US and managed the Vinyl Sustainability Council. In his current role at

Rabobank, Cristian leads the rural sustainability and Carbon Bank efforts

across the region and works closely with the Wholesale sustainability team,

communications, innovation, risk, and compliance to integrate practices that

provide data around stewardship, continuous improvement, and showcasing.

Cristian also serves as the Rabobank Rural Business representative for North

America on a number of Rabobank global initiatives and external stakeholder

groups.