By launching a new scalable framework, 150+ organizations are collaborating to help 99 percent of U.S. agriculture get on a better path.
More and more companies across the food and agriculture industry are promising to collaborate with farmers and ranchers to scale farming practices that improve soil health, carbon capture, water use, biodiversity and equity. Many are committed to achieving results by 2030. Yet key questions remain unanswered. How should farmers be incentivized? What are the best ways to measure, verify and report soil health outcomes? What will a regenerative marketplace look like? This is why Green Brown Blue, a food accelerator directed by the Lexicon and backed by Google, brought together experts from the entire food and agriculture ecosystem over 18 months to co-create and launch REGEN1. This new model is marketplace-driven and inclusive of the entire value chain — bringing together food companies, NGOs, farmers, ranchers, government agencies, soil scientists, academics, storytellers, and supply chain experts. The creators will explain the ins and outs of their new platform and how everyone can get involved to bring its benefits to life.