This tutorial is now full. Space may become available, so please plan to arrive early on Tuesday, October 16, to join a queue for available seats. In the meantime, we recommend pre-registering for your second-choice tutorial.

This half-day tutorial, designed for attendees from all sectors and backgrounds and presented by the Ellen MacArthur Foundation, will provide a foundational understanding of the circular economy — a model that fundamentally reimagines the traditional “take-make-waste” linear industrial model in favor of a system that designs out waste and pollution, decouples economic growth from natural resource consumption, increases resource productivity and regenerates natural systems. 

The first part of the tutorial session will tour through our circular economy journey to date. From theory through to action, The Foundation team will start by explaining the guiding principles and then take participants through a series of case study examples which illustrate circular design spanning products, business models, and system level innovations.

To some, the circular economy concept can feel academic and detached from reality. The second part of the session will take a more in depth look at how we can 'sell in' and convince stakeholders to invest in circular economy initiatives. Much of the work concentrating on the circular economy to date has centred on deep analysis of the broader economic opportunity. Translating the theory into practical opportunities for colleagues working at the coal-face of operations, or executives faced with competing priorities, can present a critical challenge.

Fortunately,  the circular economy is a big idea with many entry points. Significant work has already been completed by many diverse organisations of all sizes to demonstrate that the theoretical upside can be translated to real commercial opportunities today. Some of these organisations are already taking giant leaps towards circular economy models. 

Dragon Rouge, an award-winning global creative agency and CE100 member, spoke with several of those leading organisations to understand what is working, and launched a report on the topic. During the second part of the session, The Foundation Team and Dragon Rouge representatives will distil insight on how you can effectively 'sell' the circular economy into different parts of your organisation.

The concept of the circular economy offers a framework through which city governments and policymakers, urban planners and designers, businesses and individuals can rethink urban systems — and begin to close the loop on the flow of materials. As cities embark on the transition towards a circular economy, information and digital technology will play a crucial role in helping them address these challenges. Data forms part of the “connective tissue” linking urban systems together — from the movement of traffic, to the health of buildings, to how citizens can produce and consume energy. This session will explore the role of data in transforming urban life and building long-term prosperity, resource sufficiency, economic viability and well-being in a circular city. 

To efficiently manage water in the built environment, we must think beyond the boundaries of buildings. This session will discuss some of the most innovative and regenerative water infrastructure projects that design for abundance, take the burden off of aging infrastructure and reimagine the flow of water in cities.