This tutorial is now full. Space may become available, so please plan to arrive early on Tuesday, October 16, to join a queue for available seats. In the meantime, we recommend pre-registering for your second-choice tutorial.

This half-day tutorial, designed for attendees from all sectors and backgrounds and presented by the Ellen MacArthur Foundation, will provide a foundational understanding of the circular economy — a model that fundamentally reimagines the traditional “take-make-waste” linear industrial model in favor of a system that designs out waste and pollution, decouples economic growth from natural resource consumption, increases resource productivity and regenerates natural systems. 

The first part of the tutorial session will tour through our circular economy journey to date. From theory through to action, The Foundation team will start by explaining the guiding principles and then take participants through a series of case study examples which illustrate circular design spanning products, business models, and system level innovations.

To some, the circular economy concept can feel academic and detached from reality. The second part of the session will take a more in depth look at how we can 'sell in' and convince stakeholders to invest in circular economy initiatives. Much of the work concentrating on the circular economy to date has centred on deep analysis of the broader economic opportunity. Translating the theory into practical opportunities for colleagues working at the coal-face of operations, or executives faced with competing priorities, can present a critical challenge.

Fortunately,  the circular economy is a big idea with many entry points. Significant work has already been completed by many diverse organisations of all sizes to demonstrate that the theoretical upside can be translated to real commercial opportunities today. Some of these organisations are already taking giant leaps towards circular economy models. 

Dragon Rouge, an award-winning global creative agency and CE100 member, spoke with several of those leading organisations to understand what is working, and launched a report on the topic. During the second part of the session, The Foundation Team and Dragon Rouge representatives will distil insight on how you can effectively 'sell' the circular economy into different parts of your organisation.

Learn from experts turning ideas into action as they discuss successfully integrating circular strategies to optimize waste stream management, product manufacturing, and industry engagement to reduce the carbon impact of construction. Explore approaches that promise to herald new innovations in the built environment — helping to prevent the "outsourcing of pollution" by reinventing the market for typically carbon-intensive products and processes in the building industry. 

The impacts of drought, population growth, aging infrastructure, climate change, and other challenges threaten the long-term availability of water and by 2030, the world’s demand for fresh water is projected to outstrip supply by 40 percent. For companies, it's increasingly difficult to access the water they need to meet growing customer demands, local governments are finding they’ve under-invested in water strategies or allowed existing structures to deteriorate. These stakeholders also often find themselves competing for access to water. 

In this context, businesses continue to set targets at the corporate level but most have not yet been able to operationalize those goals at the local-level. A 2017 survey by GreenBiz and Ecolab showed that although 75 percent of companies have water-related targets, most do not integrate water into their planning processes, and 82 percent lack the tools and strategies to turn water data into action. 

In this session, hear from companies and cities tackling their water management with a circular approach. Learn about the tools and tactics they use to establish and operationalize circular water strategies that are economically beneficial, environmentally sustainable and socially equitable. 

Many companies are enthusiastic about the potential of circular business models, but how do they assess the benefits of new business models, such as product takeback or leasing? As industries innovate, they will need a common framework for evaluating the impacts and making credible claims. This conversation will focus on work being done to establish methods for measuring the environmental and social impact of circular business models.

Join Anellotech’s Chief Science Officer Chuck Sorensen for a thought-provoking discussion about the challenges that renewable bio-based materials face to displace today’s petroleum-based plastics supply chain. To reduce product’s carbon footprints as much as possible, brand owners and technology innovators need to work together to develop creative approaches to change the paradigm and compete effectively against the massive scale of the petrochemical industry. Chuck brings an interesting perspective to the conversation, having spent a significant amount of time in his career developing process technologies for one of the world’s largest oil companies, then with one of the world’s most innovative materials companies developing material and product solutions. He now works for Anellotech, a sustainable technology company focused on commercializing innovative production of cost-competitive renewable chemicals and fuels from non-food biomass.    

About VERGE Guru Lunches: Join like minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

Join Billy Grayson, Executive Director, Center for Sustainability and Economic Performance at The Urban Land Institute (ULI) for a discussion of emerging technologies that leading real estate companies are piloting TODAY that will likely be rolled out across portfolios soon. We will discuss some of the most promising near-term technologies in smart buildings, on-site energy production and storage, and advanced building materials.

About VERGE Guru Lunches: Join like minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

How can we design cities to function in harmony with the ecosystems they inhabit? By using a systemic, design-thinking approach, this session will explore the potential for cities to seek inspiration not only from nature as a whole but also from the specific environment in which they function. 

Circular design doesn’t happen in hindsight: designers must integrate ideas around the circular economy from the inception of the product design process through to the end of a product’s useful life, ensuring true circularity for the materials, components and systems involved. Materials lie at the heart of this process: safe, circular materials choices form the foundation of successful circular design, but not all materials are safe enough or suitable for a circular economy.

Join this interactive session with Cradle to Cradle Products Innovation Institute and Ellen MacArthur Foundation to explore ways to reframe the material health challenge as an opportunity for successful circular design, ensuring your work promotes a safe, circular economy.