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EVENT PROGRAM

FEB 6 - 8, 2018 PHOENIX, AZ , JW MARRIOTT DESERT RIDGE

Program subject to change. Sessions do not require pre-registration, unless otherwise noted.

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Stakeholders & Storytelling

Sponsored by: 
BlueTriton Brands
Tuesday, February 6th, 2018
4:00pm to 5:00pm
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“Unable to Determine at This Time”: The Walmart Sustainability Index and Starting at 0

Breakout
Grand Canyon 9

In 2016, over 2,000 suppliers used TSC sustainability surveys to report their progress to retail buyers. These suppliers represented over $200B in sales. Of the responses that scored under 10%, 70% of those chose “unable to determine at this time” as their response. We know that once companies commit to assessing an issue, even if this is their answer, they will take action to improve their scores. Hear from TSC and leading brands why answering “Unable to Determine at This Time” is not just the hardest thing a company can do on a sustainability survey, but also a sign of a growing movement of companies dedicated to taking action, even if it means starting at 0. Join us for a fun, interactive session and trivia game (with prizes!) to hear more about this trend and learn more about reporting your sustainability progress and how to take action.

 

Speakers

  • Tim Carey
  • Zach Freeze
  • Euan Murray
  • Kevin Rabinovitch
  • Elizabeth Sturcken

Partner

The Sustainability Consortium

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Don’t Escalate - Collaborate! Choosing Successful Solutions with External Stakeholders

Workshop
Grand Canyon 11

Demand for supply chain transparency and corporate accountability is surging with the public. With an increasing number of activist campaigns, new corporate sustainability measurement standards, and a growing number of shareholder requests, is your company ready to successfully engage stakeholders? If and how your company responds may make the difference. Through stakeholder engagement - the collaborative process between advocates, investors and corporate leaders influence corporate decision-making - corporations can avoid being labeled as laggards and instead become sustainability champions. This panel will outline engagement strategies built for an evolving stakeholder landscape. Experts in shareowner advocacy, stakeholder engagement, and corporate responsibility will discuss how collaboration can mitigate reputational risk and unearth win-win solutions. By examining recent trends in increasing corporate accountability, this session will examine how to avoid traps like “lawyering up”, tap external stakeholders as a resource, and how to use supply chain transparency and disclosure to your advantage.

Speakers

  • Kelli McCullough
  • Philip Rudolph
  • Leslie Samuelrich
  • Marvin Smith

Partner

Future 500

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Wednesday, February 7th, 2018
8:30am to 9:30am
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Owning Sticky Issues: Publicly Addressing Your Social Sustainability Challenges

Workshop
Grand Canyon 10

We celebrate public announcements to innovate methods and technologies that will reduce greenhouse gases and water use, improve wastewater generation, increase yield, maintain or improve soil health, create economic opportunity, and so on. By normalizing the flipside of business practices that have, for example, created unacceptable levels of greenhouse gas emissions, wasted water, or have left untreated wastewater in our rivers and streams, companies are able to publicly own the fact that these issues exist and set public targets to address them. But what about the human side, the sticky issues? While we do not want to normalize the worst forms of child labor or wages below a living standard, these are issues that many are afraid to publicly address despite the widespread acknowledgement and reports of their existence. This, in turn, forces companies to work in the dark to eradicate the worst forms of child labor, modern-day slavery, poverty, hunger, etc. However, a few companies have been brave enough to take the critical initial step of publicly owning a sticky issue and setting a target to address it. Is there a case for having more success in public targets versus privately held targets on these types of sticky issues?

Speakers

  • Kelly Fisher
  • Jessica Ginger
  • Niki King
  • Rachel Rigby

Partner

The Sustainability Consortium

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Are You Making an Impact? How to Communicate Progress on Renewables Goals

Workshop
Grand Canyon 9

GreenBiz research shows 84 percent of companies are setting targets to procure renewable electricity — often to meet corporate carbon emissions targets. But accounting for these investments is far from simple. This session will discuss ways companies can report on the "positive" impact of their renewables investments in ways that internal (finance teams and business unit managers) and external stakeholders (customers) can understand. Topics will include RECs, carbon offsets and energy equity.

Speakers

  • Lauren Smith
  • Brian Janous
  • Heather Clancy
  • Kevin Hagen
  • David Rinard

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12:15pm to 1:30pm
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GreenBiz Guru Lunch: The Public-Private Partnership Playbook

Lunch
Sunset Lawn

Public-private partnerships are a primary organizing vehicle for taking on challenges and realizing opportunities – with the potential to transform cities, industries and societies toward resilient and regenerative models. This session launches an exploration of the state-of-the-art of the varied and delicate organizing structures behind the PPP moniker. It will share and solicit examples of PPPs addressing a wide range of objectives. It will then ask participants to help shape the key questions we must ask and answer in order to expedite and accelerate the design, formation, financing and operation of effective PPPs.

Join like-minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

Speakers

  • Sue Lebeck

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GreenBiz Guru Lunch: The Role of the CSO in Advancing CEO Advocacy

Lunch
Sunset Lawn

We’ve seen a recent cadre of CEO activism movements regarding climate change, human rights, diversity and other hot-button issues. In this session, we’ll share recent research regarding employee and stakeholder expectations regarding CEO activism and discuss the role of sustainability leaders in fostering corporate activism. How can corporate sustainability teams support or influence climate change and sustainability activism in their leadership? What does this mean in terms of employee engagement? What are the potential risks and rewards regarding corporate sustainability reputation? We’ll share case studies and lessons learned regarding effective CEO activism. And, we’ll discuss the role, opportunities and challenges that corporate sustainability leaders for consideration to advance effective CEO advocacy.

Join like-minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

Speakers

  • Cindy Drucker
  • Rasmus Skov

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GreenBiz Guru Lunch: We Are Still In - Corporate Leadership for a Clean Energy Future

Lunch
Sunset Lawn

While our political leadership seems mired in endless debates on the merits of climate science, corporate leaders have, through their actions and commitments, become the new face of American climate leadership. From renewable energy, to energy efficiency, to the electrification of corporate vehicle fleets, companies are setting ambitious goals and taking bold action to curb carbon emissions - making their businesses more profitable and remaking our energy future. In this discussion, we will address clean energy strategies that are available to companies now, how companies can utilize their market power to overcome obstacles to clean energy adoption, and how corporate leadership can expand clean energy availability across the country.

Join like-minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

Speakers

  • Winston Vaughan

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GreenBiz Guru Lunch: Mobilize and Measure Your Impact with the Social Change Method

Lunch
Sunset Lawn

Do you want to create and measure social change on an issue like sustainability—from employee and consumer behavior to social norms? Building awareness and educating your audience will only get you so far. And just using metrics like advertising exposure and social media engagement won’t tell if you’re achieving long-term change. Join this guru lunch to understand how to plan, predict, and track your campaign's ability to effect real social change, with the help of a new tool, the Social Change Method. We'll link traditional thinking and recent findings about what influences individual behavioral choices and collective change, and address how to update common metrics such as message reach and awareness with newer, advanced measures of social interaction. Learn how to see what’s coming next for your issue, employ the right strategies at the right time, and create change for the greater good.

Join like-minded attendees for interactive moderated lunch discussions around a particular topic. Each table discussion will be led by an expert or thought leader, held at roundtables of up to 10 participants. These are freeform discussions, so bring your own challenges, questions, and ideas to talk through and get to know your fellow conference participants.

Speakers

  • Amon Rappaport

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1:30pm to 2:30pm
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Decoding the Logic and Magic of Sustainability: Unlocking the Key to Mainstream Change

Breakout
Grand Canyon 11

Every sustainability strategy requires some key components that make it successful – such as a vision, a roadmap and a clear set of targets. Equally, a sustainability campaign requires authenticity, crisp messaging, targeted communications and clear creative to cut through the clutter. Either without the other can fail. This approach is what we call Logic and Magic. We’ve seen this happen many times - Logic without the Magic stays niche and wonky. Magic without Logic becomes greenwash. So how can sustainability, marketing and communications practitioners connect the dots between the two and make sure their efforts pay off? Join Futerra to decode the sweet spot between logic and magic – and learn how to create your own map for success. We’ll begin with a brief set up on why we believe the Logic + Magic framing works, move on to a short panel discussion on the components of Logic and Magic with two-three sustainability leaders and culminate with audience questions.

Speakers

  • Devon Leahy
  • Jennifer Silberman
  • Letitia Webster
  • Freya Williams
  • Erin Meezan

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Advocating for a Clean Economy: Tools and Techniques

Breakout
Grand Canyon 10

This in-depth discussion will address the "why," "what" and "how" of business advocacy for clean economy policies at the state and federal levels. We'll explore the need and opportunities for clean economy businesses to show up at the policy table, the bills coming up at the federal level that can determine markets for clean energy, climate and sustainability products, and the platforms for efficient and effective policy advocacy.

Speakers

  • Tommy Hayes
  • Nicole Lederer
  • Jon Powers
  • Emily Reichert

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Successful Strategies for Corporate-NGO Partnership in Amplifying Sustainability Campaigns

Workshop
Grand Sonoran H

High profile initiatives like Science Based Targets, RE100, Champions 12.3, and others rely on a steady drumbeat of news and content to demonstrate momentum, identify leading companies, and recruit new companies. Both companies and NGOs involved in these initiatives must contribute to the communications work, and the best campaigns play to each organization’s strengths. There is a symbiotic relationship between companies and NGOs—companies need NGOs to lend their commitments credibility, and NGOs need companies to prove viability of the sustainability commitment in question. There’s a lot that goes into a successful sustainability campaign, and this session will offer an overview of best practices and helpful tips for corporate sustainability professionals who support this work.

Speakers

  • Tim Carey
  • John Davies
  • Diane Holdorf
  • Ian Lifshitz
  • Lindsey Longendyke
  • Rolf Skar

Partners

World Resources Institute
Asia Pulp & Paper

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2:45pm to 3:45pm
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How to Engage Your Investor Relations Team

Workshop
Grand Sonoran J

The financial markets continue to embrace ESG investment strategies, which in turn drive the increasing demand for corporate disclosure of ESG information.  For CSOs inside publicly traded companies, the Investor Relations Officer (IRO) can be an amazing ally for ensuring sustainability performance is truly recognized by the markets and other key internal colleagues, like the General Council and the Corporate Secretary.  Hear leading CSOs explain how they evolved their sustainability roles to engage more effectively with key internal partners and how active engagement with IROs and GCs lead to enhanced engagement with investors.

Speakers

  • Diane Biagianti
  • Suzanne Fallender
  • Steve Lippman
  • David Tulauskas
  • Mike Wallace

Sponsors

General Motors
Intel

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Faster, Farther, Together: How the Rise in Pre-Competitive Initiatives is Driving Positive Change

Workshop
Grand Canyon 9

The rise of pre-competitive consortiums addressing sustainability challenges by sector, by industry or by topic are helping companies to do more, better. Representatives from initiatives on issues such as land use change or water will be joined by sectorial groups from food, apparel, ICT and more. Join a panel of key change-makers from Quantis, Mars, and Intel to hear first-hand how they are finding common pathways to progress towards a sustainable future.

Speakers

  • Emmanuelle Aoustin
  • Fawn Bergen
  • Jon Dettling
  • Kevin Rabinovitch
  • Bryan Sheehan

Sponsor

Quantis

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Thursday, February 8th, 2018
9:30am to 10:00am
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A Science to Showing your Professional Resilience in Sustainability Storytelling

Break
ASU Booth, Grand Saguaro Foyer

Telling stories about sustainability isn't necessarily the same thing as sustainability storytelling, where one talks about sustainability, and the other actively empowers the audience. With emphasis on systems thinking and resiliency, this session combines how to tell your and your organization's story as a sustainability change agent while preparing your audience with tangible knowledge and skills they need to enact their own change. Join Andrew Bernier, Postdoctoral Fellow with ASU's Rob and Melani Walton Sustainability Solutions Initiatives and former public radio science journalist on how to craft sustainability stories to capture the challenge and success of making sustainability change.

Partner

Rob and Melani Walton Sustainability Solutions Service at Arizona State University

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