What lessons can be learned from European cities at the forefront of the circular economy, and how can these lessons unlock transformational economic, social and sustainable benefits?

With an eye towards valuable material preservation, climate risk mitigation and social equity, Amsterdam has committed to becoming a “fully circular city” by 2050. Across Europe, nearly 30 major cities have also signed the European Circular Cities Declaration, recognizing the need to advance a circular transition at the city or regional scale. What do these policy initiatives look like in action, and what lessons can the United States glean from their advancement? Join this panel to learn from practitioners leading the charge towards more sustainable, equitable and circular cities.

How can your company ensure consumer engagement in order to advance circular initiatives?

What do recycling, reusable packaging and rental  have in common? They rely on consumer engagement to succeed. From renting, wearing and returning a dress to successfully sorting materials into a blue bin, the individual plays an active role in returning materials and ensuring success with circular business models. But when a consumer or user is unfamiliar or unwilling to participate in a new model, the best laid plans can fail. What does it take to hook consumers and shift their habits? Join this session to learn from practitioners and researchers who are ensuring consumer engagement.

Connect with like-minded participants in this interactive virtual discussion around a hard question or hot topic within the circular economy. Select your topic of interest to join a group discussion led by a moderator. The group will then be split into breakouts — allowing for deeper conversation around the topic you care about most. Bring your own challenges, questions and ideas to these interactive discussions. Cameras on!

How can you effectively communicate circular initiatives, engaging consumers and internal stakeholders without confusing or alienating them?

In order to effectively implement a circular economy strategy or initiative, it is imperative to secure buy-in both internally and externally. Yet companies often struggle to translate circular ambitions into effective communications that inform and engage employees, customers, investors and other stakeholders. This session will explore how companies can leverage the power of narrative to educate and inspire, ensuring circular principles are understood and embraced by all.

Connect with like-minded participants in this interactive virtual discussion around a hard question or hot topic within the circular economy. Select your topic of interest to join a group discussion led by a moderator. The group will then be split into breakouts — allowing for deeper conversation around the topic you care about most. Bring your own challenges, questions and ideas to these interactive discussions. Cameras on!