Tuesday, June 18, 2019 | 8:00 am - 12:15 pm | Minneapolis

The Circularity 19 Summit: Packaging and Brand Integrity is a half-day working session focused on helping consumer-facing brands and their supply-chain partners make the transition to a circular economy without jeopardizing customer goodwill and brand integrity.

This summit will focus on the increasing number of consumer brands that are exploring new packaging types, delivery systems, recovery systems and business models that align with the goals of the circular economy. These companies are seeking to seize the opportunities created by circular designs and innovations, but they are not without peril. Companies must maintain their brand integrity, product safety and value proposition, among other assets, while they tweak or transform one of their principal assets: their branded packaging.

In this half-day, invitation-only event, representatives from the plastics and packaging value chains, along with leading consumer brands and companies, will explore the promise and pitfalls for brands seeking to transition to circular materials and models.

Agenda

The summit begins with an opening breakfast to establish the focus and format of the session. Participants will then engage in a series of facilitated discussions focused on what it will take to transition to circular systems. The summit is designed to be an interactive, roll-up-your-sleeves experience, with few speeches or slide presentations.

What You Can Expect

• Collaborative investigation of key actions you can take, individually and through your organization, that can move the needle

• Deep learning about what programs and partners can help organizations advance their policies and practices towards circularity

• Focused networking with a diverse group of government, industry and thought leaders who can be effective allies and potential partners

Who Attends

Participants include leaders in:

• Packaging

• Supply chain operations

• Brand Management

• Sustainability

• Waste management

• Technology solutions

• Government affairs

• Chemicals

• Manufacturing

• Design

• NGOs and government agencies

Topics We Will Address

During the primary working session, we will explore pathways to take both internal and collective action, including:

• Designing roadmaps to ensure that product and packaging changes will go smoothly and effectively

• Working with suppliers to transition packaging to circular models

• Understanding how to communicate packaging changes in a way that benefits consumers

• Effective circular economy marketing strategies

• What would it take for companies to transition to circular models without risking brand integrity/equity?