This half-day tutorial, designed for attendees from all sectors and backgrounds and presented by the Ellen MacArthur Foundation, will provide a foundational understanding of the circular economy — a model that fundamentally reimagines the traditional “take-make-waste” linear industrial model in favor of a system that designs out waste and pollution, decouples economic growth from natural resource consumption, increases resource productivity and regenerates natural systems.

The first part of the tutorial session will tour through our circular economy journey to date. From theory through to action, The Foundation team will start by explaining the guiding principles and then take participants through a series of case study examples which illustrate circular design spanning products, business models, and system level innovations.

To some, the circular economy concept can feel academic and detached from reality. The second part of the session will take a more in depth look at how we can 'sell in' and convince stakeholders to invest in circular economy initiatives. Much of the work concentrating on the circular economy to date has centred on deep analysis of the broader economic opportunity. Translating the theory into practical opportunities for colleagues working at the coal-face of operations, or executives faced with competing priorities, can present a critical challenge.

Fortunately, the circular economy is a big idea with many entry points. Significant work has already been completed by many diverse organisations of all sizes to demonstrate that the theoretical upside can be translated to real commercial opportunities today. Some of these organisations are already taking giant leaps towards circular economy models.

What if the limitations to realizing a circular economy lay not only in new and innovative approaches, but also in enabling cultural conditions critical for them to take hold? What if, in our quest for more, better, faster, prettier, newer… we lost the thread between who we are and what is happening around us? What if the role of business needs to start, not just with circular practices, but with designing for connection between people? These are some of the questions we are exploring as we consider how to design for the the cultural conditions for a circular economy - be it within cities, neighborhoods, businesses or for a given product or service. Please join IDEO and Gehl as we navigate the human potential within and for the circular economy.

This session will explore how retailers are using returned consumer products to implement more circular business models through recommerce. Customers return $390B of merchandise annually and return rates for ecommerce purchases can reach 40%. Meanwhile, resale of consumer product (or recommerce) is an 18B market, with online recommerce disruptors growing up >30X faster than traditional retail. This session will focus on how retailers and brands have changed their own business models to adapt to the growing trends around returns and recommerce. You will hear about challenges, successes, and how a move towards circularity is fueling innovations in reverse logistics. 

In nature, water is the ultimate circular resource. All the water that we’ll ever have already exists, and it is constantly moving through the hydrological cycle. In the last century, however, we’ve spent billions of dollars to make water fit our linear economy. We take water (usually from the ground) à treat it à use it à treat it again as “waste” water à dump it (usually into surface water). And now, the pipes we laid 100 years ago are crumbling beneath our feet. The EPA estimates we need $800 billion in investment in the next 20 years to keep the level of drinking water service we have today. But all that would get us are shiny new pipes in an old linear model, not designed for the realities of a changing climate. Meanwhile, in places as different as Amsterdam, Australia, Ghana, and India, new water service delivery models are cropping up that are far more efficient, cost effective, and most importantly, recognize the truly circular nature of water. In this panel discussion, we’ll explore different water service business models (such as community owned and decentralized treatment at the point of use); the rise of “smart” water technologies to optimize both energy and water use and recovery; and progress towards full water reuse in different sectors.

As the circular economy gains traction we navigate not only how to design new products and services, but also what enabling infrastructure needs to be in place for these new systems to work and scale. From clothing to electronics, food, transportation, and more; Most of the tools that we need to unlock a circular future exist, the question is how we will use them. Please join IDEO for an interactive session focused on co-designing key and enabling infrastructure required for a set of specific industry challenges to realize their circular potential.

Artificial intelligence can be a valuable tool to help accelerate and scale the transition to a circular economy while creating new forms of value. Given humanity’s inefficient, waste-ridden industrial systems, AI can help solve some complex problems that stand between the current linear system and a more circular one. Hear from companies across industries that are leveraging AI for CE through product and material design, operating new business models and optimizing infrastructure.