This half-day tutorial, designed for attendees from all sectors and backgrounds and presented by the Ellen MacArthur Foundation, will provide a foundational understanding of the circular economy — a model that fundamentally reimagines the traditional “take-make-waste” linear industrial model in favor of a system that designs out waste and pollution, decouples economic growth from natural resource consumption, increases resource productivity and regenerates natural systems.

The first part of the tutorial session will tour through our circular economy journey to date. From theory through to action, The Foundation team will start by explaining the guiding principles and then take participants through a series of case study examples which illustrate circular design spanning products, business models, and system level innovations.

To some, the circular economy concept can feel academic and detached from reality. The second part of the session will take a more in depth look at how we can 'sell in' and convince stakeholders to invest in circular economy initiatives. Much of the work concentrating on the circular economy to date has centred on deep analysis of the broader economic opportunity. Translating the theory into practical opportunities for colleagues working at the coal-face of operations, or executives faced with competing priorities, can present a critical challenge.

Fortunately, the circular economy is a big idea with many entry points. Significant work has already been completed by many diverse organisations of all sizes to demonstrate that the theoretical upside can be translated to real commercial opportunities today. Some of these organisations are already taking giant leaps towards circular economy models.

As more companies commit to innovative circular economy and sustainability strategies and investments, there is an increased need to learn the best practices for successfully communicating these decisions externally. Too often, we hear about what circular approaches companies are taking but not how they are communicating the relevance of those approaches. This session will explore how companies can most effectively communicate to their customers and stakeholders about their circular ambitions, products, and service offerings by focusing on circular solution(s) and the accompanying communications approaches they employed.

During this interactive session, delegates from GreenBiz, GlobeScan, Danone, IKEA, P&G and WWF will share and discuss fresh insights from recent stakeholder and consumer research conducted around the world. Hear what the results mean for major B2C brands and understand the implications for shifting consumer behavior.

Many pop culture visions of the future food system are dystopic and disconnected from the land, natural processes, and other human beings. As a response to this crisis, The Rockefeller Foundation is launching the Food System 2050 Vision Prize. This 18-month program will encourage the development of future visions of the global food system that nourish entire populations, protect and regenerate the environment, and enable the flourishing of cultures and communities. These visions will help funders, communities, companies, organizations, and governments identify new opportunities to catalyze change, open a new channel to listen directly to diverse voices across the planet, and translate those visions into practical solutions.

Join SecondMuse for a design thinking session focused on envisioning a desirable future food system for all. Participants of this workshop will be some of the first to help shape the Vision 2050 Prize. Together we will ideate and co-create positive narratives around the future of food and design new models for how to get there. This will be a multi-stakeholder environment interactive session that will provide great opportunities for networking and connecting with top level and emerging leaders in the field and beyond.

Artificial intelligence can be a valuable tool to help accelerate and scale the transition to a circular economy while creating new forms of value. Given humanity’s inefficient, waste-ridden industrial systems, AI can help solve some complex problems that stand between the current linear system and a more circular one. Hear from companies across industries that are leveraging AI for CE through product and material design, operating new business models and optimizing infrastructure.