Antti Vihavainen is CEO and Co-Founder of Puro.earth, the world’s first B2B marketplace, standard, and registry focused solely on carbon removals. Puro.earth's mission is to mobilize the world’s economy to reward carbon net-negative emissions. Antti decided to found Puro.earth when he realized that there was too much CO2 in the atmosphere and carbon net-negative technologies already existed, but there was no business model to incentivize them. He is a sought-after keynote speaker in the transformation needed to scale carbon removal globally. He holds a Master of Science in International Business from Helsinki School of Economics.