
Cristian Barcan
Connect via
Cristian Barcan linkedinCristian Barcan joined Rabobank in September 2020 as the
sustainability officer for the North America Rural Business, Rabo AgriFinance.
Prior to Rabobank, Cristian served as a Sustainability and Feed Efficiency
Senior Advisor at Syngenta and spent 18 years at BASF as Head of Applied
Sustainability in North America, South America, and Asia Pacific for the Food,
Feed, and Beverages market segments. While at BASF, Cristian lead the
implementation of the Beef Checkoff-sponsored
More Sustainable Beef project with National Cattlemen and Beef Association
(NCBA), rolled out over 20 corporate sustainability strategies for global key
accounts, and introduced the company as a founding member of The
Sustainability Consortium and Sustainable Brands. Cristian took that experience
to Washington DC, where he created a branded
sustainability program called +Vantage Vinyl for the relevant industry in the
US and managed the Vinyl Sustainability Council. In his current role at
Rabobank, Cristian leads the rural sustainability and Carbon Bank efforts
across the region and works closely with the Wholesale sustainability team,
communications, innovation, risk, and compliance to integrate practices that
provide data around stewardship, continuous improvement, and showcasing.
Cristian also serves as the Rabobank Rural Business representative for North
America on a number of Rabobank global initiatives and external stakeholder
groups.