Sandra Baer is the CEO of Personal Cities, a smart city company, focused on accelerating investments in people-centered technology that builds community and social inclusion.

Ms. Baer is a champion of creative collaboration between the public and private sector. She has worked with city leaders and smart city companies, worldwide, for over 20 years, helping them discover the power of partnerships to build trust and discover new paths to bigger, bolder urban transformation.

Before founding Personal Cites, Ms. Baer was the Chief Marketing Officer at CIVIQ Smartscapes, She was the Senior Director for Alliances at the Smart Cities Council, and has led business development efforts at the Discovery Channel, Nextel/Sprint, Ridge Global and Bloomberg Government.

She currently serves as a Vice Chair of the Women Business Collaborative Leader's Council and has served as a board member and advisor on several professional and civic organizations, including Cityzenith, Nektria, UrbanLeap, Citibeats, The GreenBiz Group, the UN Foundation and the Washington Bach Consort. As a professional speaker and moderator, Ms. Baer has spoken at Smart City conferences in the US, Europe, India, Latin America and the Middle East.