GreenBiz

Jessi Baker, MBE, is the founder and CEO of provenance.org, a platform and consultancy that is pioneering the use of technology to support supply chain transparency at the point-of-sale. She is an Art and Science hybrid, with a Master’s in Engineering from Cambridge University and Design from the Royal College of Art. Across the US and Europe, she has worked with many brands on technology and digital design strategy including Adidas, The Four Seasons, The Guggenheim Museum, Will.I.Am, British Airways and Louis Vuitton.