An entrepreneur and business leader, Petr has been working in marketing services and the design industry for over twenty years. His businesses currently operate across the Czech Republic, Russia, and Romania. In his former company Cocoon, he worked with corporate clients such as Nestle, P&G, Molson Coors on packaging and product innovation projects. He started MIWA in 2014 with the vision that all single-use packaging can (and should) be eliminated.